Gaming studio Raincrow Studios and digital marketing agency attract mode announce their marketing partnership for the upcoming mobile game Covens: The Ember Days.
What to Expect
Covens is a real-world game of magic and witchcraft wrapping vivid, top-of-the-industry art and an original score around a compelling narrative based on map integration. US-based independent gaming company, Raincrow Studios, is releasing the exceptional multiplayer game on Google Play on March 20th with the launch of an in-game Spring Tournament. The launch on iOS will follow shortly afterwards.
In late 2018, newly founded boutique marketing agency, attract mode, joined the exciting project as the lead agency to provide impactful marketing services, focusing on strategy and performance marketing. Raincrow Studios and attract mode aim to build brand awareness and connect consumers to the new product.
“As an independent game studio competing with giants, choosing the right digital marketing partner is critical. In attract mode, we found a partner with deep experience, extraordinary understanding of the player mindset, and an exacting approach to campaign design,” said Travis Fox, CEO of Raincrow Studios.
“Covens is an amazing evolution in augmented reality adventure games, the unique style and captivating gameplay is outstanding. attract mode is thrilled to work on such an ambitious project. Our team is looking forward of being an important part of the Covens’ journey and establishing a strong long-term partnership with Raincrow Studios,” said Matthias Wehner, Founder & Managing Director of attract mode.